Est. 2011 · St. Louis, MO
Born from an alley cat race
Our story
A passion for bikes and a love for community
Spoked Events was founded in 2011 by Matt Hartman in St. Louis, Missouri. What began as a single late-night alley cat race quickly grew into a full race series. Matt soon discovered he could combine his passion for bikes with his love for community.
By 2013, Spoked Events had become part of the management staff for some of America's most iconic races, including The Gateway Cup, Tulsa Tough, and Cross Vegas.
As the company grew, so did its commitment to the cycling community — weekly rides, educational events, bikepacking and canoe trips, and riverfront camp coffee rides. In 2020, Spoked Events helped launch Missouri's NICA program to get more kids on bikes.
Today, Spoked Events has partnered with Medalist Sports to serve larger clients across North America.
The ride so far
2011
Founded by Matt Hartman in St. Louis with a single late-night alley cat race.
2013
Grew into a full race series and joined The Gateway Cup, Tulsa Tough and Cross Vegas.
Community
Weekly rides, education events, bikepacking and canoe trips, and riverfront camp-coffee rides.
2020
Helped launch Missouri's NICA program to get more kids on bikes.
Today
Partnered with Medalist Sports to serve larger clients across North America.
Let's ride together
From a first coffee to the final podium, we'll operate behind the scenes so you can focus on creating lasting memories.